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With six magazines and a series of special editions, Editions Jalou address all generations with an interest in fashion. The youngest read Muteen, their older sisters Jalouse, the more traditional L'Officiel. Men have L'Optimum and soon L'Officiel Hommes.

L'Officiel: "35 Forever"
L'Officiel, luxury and fashion magazine, published in over 70 countries, is the oldest French women's magazine and the heart of Editions Jalou. For over 80 years it has followed the times and defined French taste in elegance, design talents, up and coming venues, exhibitions, decoration, and architecture. Social movements are treated lightly and with humor. Its 500,000 readers in France are cultivated fashionable women from big cities who will be 35 for ever.

- Creation: 1921
- Publication: monthly (10 issues a year)
- Average sales per issue: 94,590

Jalouse: Daring and Modern
Jalouse, conceived as a Jalou family idea that a totally young magazine, for the young and by the young, was essential to complete L'officiel, has been the magazine for the trendy in crowd in Paris for its daring and contemporary editorial positions since 1998. Devoted to women from 18 to 30, looking for an avant-garde view that shakes up preconceived ideas, Jalouse constantly innovates.
The Editions Jalou launched the first "Mini-Jalouse", the same magazine reduced in size at half-price and is getting ready for another revolution with Jalouse Light whose 35 gram paper will enable the magazine to be sold at half-price, as well.

-Creation: 1997
-Publication: monthly (10 issues a year)
-Average sales per issue: 80,840 + 24,850 for Mini Jalouse

L'Optimum: Everything for Men
Fashion news, restaurants, high tech, cinema, music, sports, reports and interviews of politicians: Everything men 30 to 35 are interested in is covered in l'Optimum. It is the only upper market men's fashion magazine issued monthly in France.

-Creation: 1996
-Publication: monthly (8 issues a year)
-Average sales per issue: 49,970

Muteen: High School Fashion
Younger girls, from 15 to 20, in high school, are interested in fashion and in name brands. Muteen, an upper market magazine is for this age group, in other words for the daughters of l'Officiel readers. Like Jalouse, Muteen is avant-garde in new fashion and beauty trends. Muteen is also an interactive magazine that allows readers to become involved in the very contents of their magazine.

-Creation: 2001
-Publication: monthly
-Average sales per issue: 60,560

La Revue des montres: multiple facets of the watch making world
Antique and modern watch making does not interest collectors alone, for many men and company heads it is the only piece of jewelry worn. La Revue des montres, the oldest review and the leader in its market, allows its readers to discover the multiple facets of the world of watch making, a modern, sophisticated industry that is emblem of the world of luxury.

-Creation: 1989, acquired by the Editions Jalou in 1999
-Publication: monthly (10 issues a year)
-Average annual sales: 14,589

1000 Modèles: L'Officiel teams' choices
The 1000 Modèles magazines are guides that bring together specific themes: haute couture, ready-to-wear, accessories, men's fashion, design. The year's models are chosen by the l'Officiel teams during the fashion shows or fairs. The 1000 Modèles magazines are published without ads and only esthetics count and they make up an essential data base for what is new and trendy.

-Creation:
-Publication: monthly (11 issues a year)
-Average sales per issue: 11,700

L'Officiel Hommes
January 2005 the Editions Jalou launched l'Officiel Hommes, a magazine created for the first time by a stylist and not by a journalist. Marie-José Susskind-Jalou asked one of the founders of the Colette boutique in Paris, Milan Vukmirovic, to make a bi-annual magazine dedicated 100% to fashion that treats the trends of the season and presents a luxurious showcase for men's fashion. Milan Vukmirovic, who worked for Tom Ford and Jil Sander, has added another dimension to fashion.

-Creation: 2005
-Publication: quarterly
-Average sales per issue: 28,000

L'Officiel Voyage
The Editions Jalou wanted to fill out the magazines they have to offer and this was accomplished with the new concept dedicated to luxury travel in November 2005. Focused on discovering new places, l'Officiel Voyage is dedicated to the art of traveling with elegance in a world of luxury. L'Officiel Voyage also treats fashion, all luxury items, new mobile technologies, as well as cultural themes linked to travel: movies, music, the arts, literature.

Encadré
A series of special editions
Another part of the Jalou group expertise lies in the conception and creation of special luxury issues. Some are designed around specific themes like esthetics or watch making. Others are done upon request by big houses like Chaumet, L'Oréal, Kenzo or Galeries Lafayette.
These catalogues appear once or twice a year. Since 2002 they have been published by a specific group: Jalou Production.

A quarter of sales are international
International fashion, clients throughout the world, in less than 10 years markets have undergone a real upheaval. Editions Jalou has adapted to this mutation by becoming an international group. After the first attempt in China in the 1980s, the policy of publishing magazines abroad, written in the native tongue, began in 1996 with l'Officiel in Russia. Today, three magazines - l'Officiel, Jalouse and l'Optimum - appear outside France.
A quarter of the group's turnover comes from sales outside France.

The choice consisted of beginning with emerging countries and Eastern Europe for two reasons:
-In these areas, the upper middle classes are rapidly increasing with a taste for and desire for luxury products.
-Competition in fashion magazines is relative rare.

The countries are:
-Russia with l'Officiel since 1996, Jalouse (2001) and l'Optimum (2003)
-The Ukraine with Jalouse and l'Officiel (2001) and l'Optimum (2003)
-Turkey with l'Officiel (2000)
-India with l'Officiel (2002)
-China with l'Officiel (2003)
-Japan with l'Officiel (2005)
The Middle East with l'Officiel
Dubai (2005)
Other projects are under study in Spain, Italy, Portugal and Germany.

Development is carried out with the partnership of local editors, in a form negotiated under license.
The Editions Jalou publish exclusively in the country, provide the cover layout, columns layouts, and most of the contents (between 50% and 85% of the articles) as well as the photos from the French issue.
The local editor and partner has to write part of the editorials adapted to his country and find advertising contracts.
The collaboration is very close. More than simple franchise, the Editions Jalou seeks true partners who can accompany them in the long term.

 
 

Cover of one of the last issue
of l’Officiel Hommes
 
Les éditions Jalou
1920-1960 avec l'officiel nait la bible de la mode
1960-2001 L'écolosion des nouveaux titres
Les années 2000 : L'internationalisation
Une affaire de famille
Sept magazines et des éditions spéciales
   

 
© Editions Jalou - 2005 - Crédits