A contract signed in pencil launched a magazine printed on news print in Chinese, a few pages in color, with sewing machine ads …That was 20 years ago, the first "L'Officiel" published abroad, the first fashion magazine published in China. In spite of the local authorities' backing, guaranteeing a sure thing, the experiment ended with the revolt in Tiananmen Square. No matter, the concept of globalization was launched. It was to be developed.

On the threshold of the year 2000, fashion labels were held in the hands of a few powerful international groups, with a third of their turnover in Europe, a third in Asia and a third in the States. Their products, their boutiques, their ad campaigns were practically the same all over the world and implied considerable investments. It was impossible for the Editions Jalou to remain uniquely French at this time of globalization.

L'Officiel first, then Jalouse would be published in partnership with local editors in these new countries, favoring those with the strongest growth and with consumers avid for fashion due to the lack of specialized press: Russia, the Ukraine, Turkey, Greece, China.
The Editions Jalou launched a new challenge: globalization.