1968 Yves Saint-Laurent opened his "Rive Gauche" boutique on rue de Tournon in Paris. It was the very first ready-to-wear designer boutique and quite an event. Three years previously, Cacharel had created a shockwave by slashing the clichés of traditional elegance and designing miniskirts. Sonia Rykiel developed loose, flowing knit wear. L'Officiel understood that nothing would ever be the same again: ready-to-wear would overtake haute couture in France and abroad. While backing young French designers, the magazine was the first to meet Armani then Versace in Italy, and Ralph Lauren, Calvin Klein and Donna Karan in the United States and to bring their names to the public's attention.

The labels of these new designers were structured, became international, developed their marketing strategies, and no longer addressed women alone, but a multitude of clients of all ages. L'Officiel, on the alert as always, accompanied this evolution and opened to a broader public A series of magazines for all ages and all potential fashion clients was launched: l'Optimum in 1996 for men, Jalouse for trendy young women, Muteen for the very young.

L'Officiel is no longer just a fashion magazine; it has become part of a family press: the Editions Jalou.